Full Version Product Management for Dummies Best Sellers Rank : #5

Full Version Product Management for Dummies Best Sellers Rank : #5

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Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America--yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job--or simply aspire to break into a new role--Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.From defining what product management is--and isn't--to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye--and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

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Full Version Pricing Credit Products Best Sellers Rank : #1

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In the wake of the 2008 financial crisis, it became apparent that pricing loans in a way that is profitable for lenders and sensitive to risk is anything but simple. Increasingly, lenders are following the lead of other retailers by segmenting their market and more precisely targeting customers. To do this successfully, lenders must engage analytic approaches, such as machine learning and optimization, in setting prices for each segment.Robert L. Phillips worked with major banks and financial services companies for more than a decade to help them improve their pricing capabilities. This book draws on his experience, as well as the latest academic research, to demonstrate how lenders can apply the proven techniques of price optimization to responsibly improve the profitability of their loans. It is a go-to resource for academics and professionals alike, particularly lenders who are looking for ways to do better business in an increasingly competitive (and regulated) market.

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Big Deals Product Management Best Seller Books Best Seller

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Hooked: How to Build Habit-Forming Products Best Sellers Rank : #2

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How do successful companies create products people can?t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the ?Hook Model??a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive ?hook cycles,? these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.Hooked is based on Eyal?s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder?not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.Eyal provides listeners with:? Practical insights to create user habits that stick.? Actionable steps for building products people love.? Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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Full version The World After Cheap Oil Best Sellers Rank : #5

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Substantial evidence suggests that we are currently living at the peak of oil production with few prospects for cheap oil ever returning. Yet the media, politicians and regular people have hardly started to talk about what this means. Oil literally runs our societies from transportation to food production to economic activity. Without oil, everything stops. There are powerful arguments that if we fail to increase oil production, we will also fail to grow our economy as a whole. For oil importing western nations the news is bleak; higher oil prices seem to put a glass ceiling on their economic growth, making current debt problems worse no matter what monetary and economic policies we might choose.The World After Cheap Oil offers a thorough package of information about oil; its uses and its role in our society's important sectors. It presents the most prominent substitutes and alternatives, and their limits and promises. It also delves deep into the many risks, problems and mechanisms that can make the world after cheap oil a much more unstable place for nations and humanity as a whole. The book also explains why there has been so little public debate on the subject, and what the future might look like after oil production starts its final, terminal decline.

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